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Job title: Product Marketing Specialist
Job type: PERMANENT
Emp type: FULL TIME
Industry: IT-Business Process Management
Expertise: Sales & Marketing
Skills:
Salary type: MONTHLY
Location: Taguig City
Job published: March 31, 2021
Job ID: 33022

Job Description

KEY RESPONSIBILITIES:

  • Market intelligence— you will be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • You need to understand the competitive landscape and be an expert on our competition and how they are positioned.
  • You will collaborate with product, customer success and marketing to develop product positioning and messaging that resonate with our target buyer personas.
  • You will understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
  • You will assess the effectiveness of the demand generation campaigns on an ongoing basis.
  • You will manage and organize implementation of product launches and channel enablement across cross functional teams.
  • You will understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

 

QUALIFICATIONS & REQUIREMENTS:

  • 2+ years of experience in B2B or B2C product marketing with at least 1 year experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Excellent verbal and written communication skills—solid writer and skilled presenter
  • Aptitude in data management, analytics and CRM tools such as MS Teams and Salesforce
  • Proficient with marketing automation tools such as Pardot and Google Analytics
  • Experience in B2B, B2C, Marketo, Eloqua and Hubspot
  • Exceptional ROI-tracking skills, able to prove what is or isn’t working
  • You must be amendable to work in a Night Shift schedule.

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