Business Storytelling


Because the universe is made up of stories as much as it is of atoms

Every business has a story. Telling this story in an engaging manner can help drive the success of every organization. Gain insights on how to create a compelling story and hook your target audience through Yogesh Parmar.

Meet the Facilitator

Yogesh Parmar is a leading behavioral scientistand the founder of Game Changers - India's first fully integrated and diversified learning and development service enterpirse. Recently nominated to the prestigious and select list of 100 Emerging Leader in Asia by World Consulting & Research Corporation(WCRC), he is a certified master facilitator, speaker and coach & has helped ignite and sustain significant perfomance excellence for 50,000+ people in Fortune 100 & 500 bellwether like General Electric, Walmart,Cisco, Tata & Reliance.

Uniquely skilled with a non-condescending, animated and inclusive style, his workshops synthesis subject matter experteise with the eclectiscism of behavior science ,liberal arts & the ground realities of the day. Armed with an ability to cull uncommon insight and 'connect' the dots, he is a perennial people lover who disarms and engages with his audience- spanning different geographies, sensibilities, and worldviews - with iceberg knowledge and self-depreciation.


OUTCOMES

By the end of workshop, you would be able to...

Become aware of the power of storytelling in business to build trust, generate emotion and inspire a call for action

Learn to tell vivid, dyanmic and seamless stories that marry desired business vision & outcome with expected actions and combine logic with intuition

Understand how stories make it posible both consciousely and subliminally - to communicate the most difficult messages to employees, customers, colleagues and the media.

Internalize the different elements of story telling - context , conflict , resolution; the process and different techniques

Recognize that stories build personal, product and service brands by lending both a personal touch and by building a universal resonace at the same time

Be able to tell authentic, real stories - using mindsetm, skill-set and tool-set- that are not about perfection, but about making the connection with the audience

Appreciate that while data ,facts and figures can persuade , it is stories that will fire the imagination and stir the soul- thereby influecing actions and outcomes

Comprehend that stories activate mirror neurons int the listeners mind predating felling of empathy and identification with the story teller

Learn how our minds are genetically programmed to attach meaning to message and sharing emotive stories of best practices acan make teams act in an agile fashion

Can be used a potent tool for consultative selling and making a case for a product service or an idea without a seemingly vested interest in it .

To register, kindly email :
mranalan@asiaselect.com.ph or jbonifacio@asiaselect.com.ph

Phone : (+63 2) 814-4200 or (+63) 917-109-1951/(+63) 917-570-0718

Venue Partner :